Verato CEO Mark LaRow to Participate in ONC Webinar on Patient Identity and Matching

Insights shared during the event will inform ONC’s report to Congress on effectiveness of technical and operational methods that improve identification of patients

MCLEAN, Va.–(BUSINESS WIRE)–On Monday, June 1, Verato CEO Mark LaRow will present during a working session hosted by The Office of the National Coordinator for Health Information Technology (ONC) on patient identity and matching. Feedback from the event will inform the ONC’s report to Congress on evaluating the effectiveness of technical and operational methods that improve identification of patients. The session will take place from 9:30a.m. – 4:30p.m. EST. Interested attendees can register here.

LaRow will speak to Verato’s efforts to support patient data integrity related to the COVID-19 pandemic, including the following use cases:

  • For a state department of health, enriched drive-through test results with demographic details, enabling a more complete understanding and proactive follow-up
  • For another state department of health, enriched and linked data to enable contact with its vulnerable senior population
  • Collaboration with health information exchanges to facilitate information sharing across states

“Access to accurate patient information is critical for all constituents across the healthcare industry,” LaRow said. “As has been recently covered, it’s only with complete patient data that we can make strides toward short and long-term changes to make a positive impact on our current care landscape. We are excited to share what Verato has worked on in the past few months to support our customers through the COVID-19 pandemic, and we look forward to learning from peers and industry influencers on how we can all better collaborate in the months to come.”

For more information about Verato, visit

About Verato

Verato is the next generation of EMPI and patient matching. We empower healthcare organizations to improve the health, happiness, and engagement of their patients. Verato sets the standard for fast-to-implement and high-accuracy identity matching through our cloud-based services. As a HITRUST-certified EMPI, over 50 of the nation’s most innovative healthcare organizations rely on Verato Referential Matching to manage and link person data quickly and at scale. See how Verato can help you by visiting


Innsena Communications

Mackenzie Kreitler


error: Content is protected !!